E-Commerce Registers Remarkable Growth In Pakistan


ISLAMABAD – The volume of online trade in Pakistan reached Rs76 billion during the first three quarters of the previous fiscal year, showing an increase of 25%, WealthPK reported.

According to a report of the Ministry of Commerce, the volume of e-commerce trade in Pakistan rose to Rs 76 billion in the July to March period of the financial year 2021-22 from Rs26.1 billion in the fiscal year 2018-19. It added that the volume could reach Rs100 billion after calculating the e-commerce trade statistics for the last quarter of 2021-22.

As online sales and purchases of goods became common in the country, e-commerce began to grow. The volume of e-commerce increased by 40%, 34%, and 74% in 2018-19, 2019-20 and 2020-21 respectively. Likewise, the number of e-commerce merchants including online platforms, companies and individuals also grew significantly in Pakistan. The total number of e-commerce merchants reached 4,445 in the financial year 2021-22 from 1,094 in the fiscal year 2017-18, according to the report. The estimates based on market feedback show that around half a million sellers are registered with e-commerce platforms in the country. Khawaja Saud Masud, a known start-up and management consultant, told WealthPK that as of March 2022, Pakistan had 113 million 3G/4G subscribers and 116 million broadband subscribers. He added that the figures were encouraging but the e-commerce transaction value was still very small as compared to the overall retail flows.

He said that the Covid-19 pandemic globally gave a boom to e-commerce and e-business in general and Pakistan was no exception as people were restricted to their homes owing to precautionary measures and they had no choice other than online shopping. “E-commerce will go up rapidly in the next years,” he added. Muhammad Suleyman Khan, the director general of e-commerce at the Ministry of Commerce, told WealthPK that an increase in the e-commerce sector in the country was witnessed during the last three years, especially after the outbreak of the Covid-19 pandemic. He said that an E-Tajarat portal was successfully launched by the ministry of commerce in the current year to facilitate macro, small and medium enterprises. Similarly, he said, the Business to Business (B2B) trade portal was launched to promote and showcase small and medium enterprises (SMEs) and their products.